Swissness - The unique - The special - The much copied word - Swiss Made

Download the presentation from David Staerkle (here) and from the presentation from Marine Guillou (here)

Click here to down load the live presentation. (tbc)

“The designation «Switzerland/Swissness» indicates the origin, i.e. it is a direct reference to the geographical origin of the goods or services for which it is used. The use of such origin information is essentially discretionary”

The laws in Switzerland are very clear

“The "Swissness" legislation strengthens the "Swiss Made" designation and the Swiss cross. It provides clear rules for use of the Swiss indication of source when used for marketing purposes, which in turn contributes to preventing any wrongful use of the "Swiss Made" brand. This ensures the long-term value of the label.”

To learn what is really Swiss and what not! click the links below or visit The Swiss Federal Institute for Intellectual Property at www.ipi.ch

or you may also like to visit these pages for more information how about to enforce swissness ==> Click here or click here

a) Working together to tackle the misuse of Swissness

b) Exporthelp - Swissness

c) "Swissness" – Clear rules for the "Swiss Made brand" visit the website of the Swiss Government for more info by clicking here ==> here

See below a couple of sites in Sydney which may or may not mislead the public?